Email marketing has some very unique positives:
- Customers that no longer want to receive your email will opt out – saving you money
- Customers have selected to hear from you
- You can test your email for the best response before you send an entire campaign
- You can track opens, clicks, website visits and conversions
- You can connect your email vendor with your CRM and automatically track all interactions
- Customers can subscribe to your email list on your website and automatically start receiving email
SpokaneFocus has experience with MailChimp and Constant Contact.