#BeersUp, a tweetup focused on enjoying a brew and meeting new friends, was held Wednesday May 29th, 2013 at The Onion in downtown Spokane. Tweetups have become a great way to connect socially with contacts that are established online. Established Spokane tweetups include Spokane Coffee TweetUp (#SpoCT) held Friday mornings at 8:00 am at Boots Bakery and Spokane Wine TweetUp (#SpoWT) held Thursdays at Nectar Tasting Room.
The Onion is celebrating its 35 year in business at its flagship location at 302 West Riverside Avenue. The beautiful historic bar was built in 1907 and shipped in from Chicago. Looking for a way to promote its Happy Hour and late night, The Onion employed tweetups as a new strategy in gaining more patronage. General Manager Jacky Roberg utilized Josh King, a social networking specialist, to tap in to this trend. They are also working on revamping their drink and appetizer specials to accommodate the social networking crowd.
We’ve always catered to families and now we’re trying to build our bar business. People come in and meet each other and get to drink our microbrews. (Jacky Roberg)
Josh King of Tinderbox Consulting defined a tweetup as an organized networking event that utilized social networking to promote the event. Tweetups originally started on Twitter. He stated that tweetups are a way to take online relationships offline. In fact you don’t have to like coffee, wine or beer to attendee.
The idea is just to get people out and put them in an environment where they’re meeting new people. A lot of people know each other “sort of” but a tweetup allows them to put a face to the name. (Josh King)